How Twist Achieved 122% More Conversion Tracking with Hardal Meta CAPI

Twist, Turkey's trendsetting fashion and footwear brand, transformed their digital marketing performance by eliminating data loss and achieving comprehensive conversion tracking across all customer touchpoints with Hardal's Meta Conversions API and Analytica House.

The Challenge

• Ad blockers preventing data collection from significant visitor segments
• iOS privacy updates reducing mobile tracking effectiveness
• Browser restrictions blocking third-party cookies
• Inaccurate conversion attribution making campaign optimization difficult
• Incomplete remarketing audiences limiting retargeting effectiveness

Why Hardal?

Twist partnered with Analytica House to implement Hardal's Meta Conversions API solution:

• Server-side Google Tag Manager — Professional first-party setup
• Direct Meta CAPI integration — Reliable data transmission bypassing browser limits
• Comprehensive e-commerce event tracking — View Content, Add to Cart, Purchase
• Advanced matching configuration — Improved attribution across the customer journey
• Cross-device conversion tracking — Complete customer journey visibility

Results Achieved

View Content Tracking:

• 85.9% increase in tracked View Content events vs. pixel-only
• Complete elimination of tracking gaps from ad blockers
• Improved product interest measurement across campaigns

Add to Cart Performance:

• 122.5% increase in tracked Add to Cart events vs. pixel alone
• More accurate funnel analysis and conversion path tracking
• Enhanced remarketing audience building

Business Impact:

• More accurate conversion attribution across all campaigns
• Improved Meta algorithm optimization through complete data
• Better budget allocation based on reliable performance metrics

Implementation Partner: Analytica House Digital Analytics Agency