How Pronet achieved 124% increase in tracked conversions with Meta CAPI

Pronet, Turkey's leading smart security systems provider and pioneer of the Pronet Plus intelligent security solution, faced significant obstacles in accurately measuring and optimizing their Meta advertising campaigns for lead generation. Incomplete conversion tracking, browser restrictions, and limited customer intelligence meant they couldn't identify which campaigns truly delivered results or confidently scale successful strategies.

The solution was Meta Conversions API implementation with robust server-side tracking infrastructure and advanced customer matching capabilities.

Why Hardal?

Pronet was struggling with client-side pixel limitations that prevented capturing the full picture of lead generation performance. Ad blockers and privacy measures meant substantial portions of actual conversions went untracked, making campaign optimization essentially guesswork.

Hardal's Meta CAPI solution, implemented by Show Up Consulting, eliminated client-side limitations and transformed conversion measurement accuracy.

Key advantages delivered by Hardal:

• Server-side conversion tracking - Direct server integration capturing every lead conversion regardless of browser settings or ad blockers
• Advanced matching enhancement - Enriched customer data including phone numbers improving Meta's attribution capabilities
• Complete conversion capture - Reliable data flow providing accurate performance assessment across all devices and browsers
• Privacy-compliant tracking - Maintained user privacy while capturing essential conversion data
• Flexible implementation - Automatic capture and manual configuration options for customized lead generation workflows

Implementation Process

• Meta Conversions API was integrated with direct server-to-server connection eliminating client-side limitations
• Advanced matching parameters were configured to capture and securely transmit enriched customer information
• Server-side infrastructure was established to ensure consistent, uninterrupted conversion reporting
• Scalable architecture was built to support growing lead volumes and future expansion needs

Show Up Consulting's expert implementation established a robust tracking infrastructure that dramatically improved Pronet's conversion measurement and customer data quality, transforming their ability to optimize Meta advertising.

Results Achieved

Conversion Tracking Performance:

• +124.2% increase in conversions reported from Conversions API compared to pixel-only tracking
• Complete visibility into campaign performance revealing previously hidden profitability
• Strategic transformation in budget allocation decisions based on reliable performance data
• Confident optimization enabling aggressive campaign improvements

Enhanced Data Quality:

• 25% advanced matching coverage with lead events including enriched customer information through phone number matching
• Superior audience creation enabling far more effective lookalike audiences
• Better remarketing performance with enhanced customer data directly contributing to lower acquisition costs
• Increased match rates providing more accurate customer identification across Meta's platforms

Business Impact:

• Clear performance insights identifying which marketing efforts truly drove results
• Winning strategy identification enabling the team to scale effective campaigns
• Waste elimination through ability to cut underperforming ad spend
• Confident scaling backed by accurate conversion tracking and reliable data
• Improved ROI through better targeting and optimization leading to lower cost per lead