How Pronet Achieved Cookie-Independent Lead Tracking with Hardal First-Party Analytics

Pronet, Turkey's leading smart security systems provider, transformed their analytics capabilities through Show Up Consulting's implementation of Hardal's first-party, cookieless tracking solution.

The Challenge

• Safari ITP blocking significant lead generation data
• Chrome and Firefox privacy restrictions limiting security service inquiry tracking
• Incomplete lead journey visibility from initial interest to conversion
• Lost behavioral data from privacy-conscious potential customers
• Poor attribution across complex security service evaluation process

Why Hardal?

Show Up Consulting implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics that eliminated third-party cookie dependency.

• Custom domain tracking — Independent of cookies, across all browsers
• Cookieless user identification — Persistent tracking without third-party dependencies
• Privacy-compliant measurement — Respecting customer preferences
• Complete lead journey visibility — From initial interest to conversion

Results Achieved

Analytics Transformation:

• Complete elimination of Safari and browser-based tracking limitations
• Consistent measurement across all browsers and devices
• Accurate lead journey visibility supporting sales strategy

Data Quality:

• First-party infrastructure providing superior measurement accuracy
• Complete customer journey visibility enabling conversion optimization
• Enhanced insights into security service evaluation patterns
• Future-proof analytics architecture resistant to privacy changes

Marketing Performance:

• Accurate ROI measurement for lead generation campaigns
• Reliable attribution across extended consideration periods
• Improved campaign optimization through accurate metrics

Implementation Partner: Show Up Consulting Digital Marketing Agency