How İpekyol achieved cookieless analytics across 12 countries

İpekyol, operating 242 domestic stores and 58 international stores across 12 countries, faced critical analytics challenges as browser privacy restrictions limited complete customer journey visibility. Third-party cookie dependency created measurement vulnerabilities across their international e-commerce operations, while growing privacy regulations threatened their existing measurement infrastructure.

The solution was comprehensive first-party tracking infrastructure with cookieless analytics capabilities, establishing measurement independent of third-party cookies.

Why Hardal?

İpekyol was struggling with browser privacy restrictions that prevented complete customer journey visibility across their international operations. Third-party cookie dependency created vulnerabilities in their measurement infrastructure, with incomplete analytics data threatening their ability to make data-driven decisions as privacy regulations continued to evolve globally.

Hardal's cookieless tracking solution, implemented by Analytica House, eliminated cookie dependency while maintaining complete accuracy across 12 international markets.

Key advantages delivered by Hardal:

• Cookieless tracking infrastructure - Complete analytics independent of third-party cookies across entire 12-country presence
• Server-side first-party analytics - Reliable measurement unaffected by browser privacy restrictions or cookie blocking
• Privacy-compliant measurement - Future-proof infrastructure aligned with evolving global privacy regulations
• International scalability - Consistent analytics accuracy across all domestic and international markets
• Complete customer journey visibility - Comprehensive measurement supporting data-driven decisions globally

Implementation Process

• First-party tracking infrastructure was deployed eliminating third-party cookie dependency
• Cookieless analytics architecture was established providing browser-independent measurement
• Server-side tracking was implemented across all international e-commerce operations
• Privacy-compliant data collection was configured supporting global regulatory requirements
• Unified measurement framework was activated ensuring consistent accuracy across 12 countries

Working with digital agency Analytica House, the implementation established measurement infrastructure supporting İpekyol's global expansion while maintaining complete analytics accuracy.

Results Achieved

Analytics Infrastructure:

• Complete elimination of browser-based tracking limitations across all markets
• Consistent analytics accuracy across 12 international countries and 300+ stores
• Reliable customer journey measurement unaffected by privacy restrictions
• Future-proof infrastructure supporting continued global expansion

Business Impact:

• Privacy-compliant measurement enabling confident data-driven decisions
• Scalable analytics infrastructure supporting international growth strategy
• Independent measurement free from third-party cookie vulnerabilities
• Complete customer journey visibility across domestic and international operations
• Strategic competitive advantage through superior measurement capabilities