42% More Accurate Booking Attribution: How Airlines Maximize Revenue with First-Party PNR Tracking

Unify, understand, and unlock your complete travel booking ecosystem

Transform your passenger data into affiliate marketing success by capturing the full customer journey from first click to final booking. Hardal's server-side solution eliminates reliance on third-party cookies while providing precise attribution across all marketing channels.

The Challenge

Airlines and travel companies struggle with fragmented visibility into the passenger booking journey. This creates significant business challenges:

• Attribution gaps occur when travelers research on one device but book on another
• Multi-session journeys break traditional cookie-based tracking, losing crucial marketing attribution data
• Affiliate partnerships lack proper measurement, making ROI calculation nearly impossible
• Browser privacy changes (Safari, Firefox, and now Chrome) block third-party cookies, degrading tracking accuracy
• OTA and metasearch referrals often go uncredited in the final conversion attribution

With millions in marketing spend and countless affiliate partners, airlines need a unified solution to understand which channels truly drive bookings and optimize their marketing investments accordingly.

How Hardal Helps

Hardal provides airlines with a comprehensive server-side tracking solution that:

• Complete Journey Tracking: Maps the entire passenger journey from first marketing touchpoint to final PNR creation, even across multiple sessions and devices
• First-Party Data Collection: Eliminates reliance on third-party cookies for more reliable measurement across all browsers
• Affiliate Partnership Optimization: Attributes bookings to the correct marketing partners with precise source/medium data
• Server-Side PNR Integration: Connects online marketing directly to actual bookings through secure server-side tracking
• Real-Time Analytics Dashboard: Delivers actionable insights showing true booking sources and marketing performance

How Hardal Works

Our server-side tracking solution connects your booking system's PNR data with marketing touchpoints:

1. PNR Creation Tracking: When a reservation is created, Hardal captures the PNR along with complete source/medium data
2. Cross-Device Mapping: Connect user journeys even when travelers switch between devices or browsers during the booking process
3. Source/Medium Preservation: Maintain accurate attribution when users leave and return to complete bookings days later
4. First-Party Data Collection: Gather consented user data as a first-party, maintaining privacy compliance while improving measurement
5. Custom Attribution Modeling: Apply sophisticated attribution models that reflect the complex, multi-touch nature of travel bookings

Key Metrics Improved

Airlines implementing Hardal's booking attribution solution typically experience:

• 42% increase in affiliate marketing ROI
• 38% more accurate attribution of bookings to marketing channels
• 32% reduction in customer acquisition costs
• 96.7% data accuracy in analytics and CRM systems
• Complete visibility into the customer journey from initial search to final booking

Getting Started

Implementation is surprisingly fast with minimal technical requirements. Most airlines complete integration within 2-3 weeks with just a few hours of development time required.

Our team provides comprehensive support throughout the implementation process, and our solution is designed to work with all major airline reservation systems.

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