Twist, Turkey's trendsetting fashion and footwear brand, transformed their digital marketing performance by eliminating data loss and achieving comprehensive conversion tracking across all customer touchpoints with Hardal's Meta Conversions API and Analytica House.
"Enhanced conversion tracking with powerful results: +85.9% more View Content events and +122.5% more Add to Cart events captured compared to pixel-only tracking"
About Twist
Twist is a trendsetting fashion and footwear brand serving style-conscious consumers who shape and follow trends. Visit Twist.com.tr to explore their product collections.
The Challenge
Twist faced critical obstacles in accurately measuring their marketing performance:
Client-Side Tracking Limitations
- Ad blockers preventing data collection from significant visitor segments
- iOS privacy updates reducing mobile tracking effectiveness
- Browser restrictions blocking third-party cookies
- JavaScript errors disrupting pixel-based tracking
- Incomplete customer journey visibility across devices
Business Impact
- Inaccurate conversion attribution making campaign optimization difficult
- Incomplete remarketing audiences limiting retargeting effectiveness
- Budget allocation decisions based on incomplete data
- Algorithm optimization hampered by data loss
- Reduced ability to scale successful campaigns confidently
The Solution
Twist partnered with Analytica House to implement Hardal's comprehensive Meta Conversions API solution:
Server-Side Tracking Implementation
- Professional server-side Google Tag Manager setup
- Direct Meta Conversions API integration for reliable data transmission
- First-party data collection bypassing browser limitations
- Enhanced event tracking across the customer journey
- Advanced matching configuration for improved attribution
Advanced Features
- Comprehensive e-commerce event tracking (View Content, Add to Cart, Purchase)
- Cross-device conversion tracking for complete customer journey visibility
- Real-time data transmission for immediate campaign optimization
- Privacy-compliant data processing ensuring regulatory adherence
- Custom parameter configuration tailored to fashion retail needs
Impact and Results
The implementation delivered substantial improvements in conversion tracking and data quality:
View Content Tracking
- 85.9% increase in tracked View Content events compared to pixel-only tracking
- 8% of events receiving advanced matching with enhanced customer information
- Complete elimination of tracking gaps from ad blockers
- Improved product interest measurement across campaigns
Add to Cart Performance
- 122.5% increase in tracked Add to Cart events vs pixel alone
- 5% of events enriched with advanced matching data
- More accurate funnel analysis and conversion path tracking
- Enhanced remarketing audience building
Marketing Performance Impact
- More accurate conversion attribution across all campaigns
- Larger, higher-quality remarketing audiences
- Improved Meta algorithm optimization through complete data
- Better budget allocation based on reliable performance metrics
- Enhanced ability to identify high-performing products and campaigns
How Twist Uses Hardal
Twist leverages Hardal's platform to achieve comprehensive conversion tracking:
- Meta Conversions API integration - Server-to-server data transmission bypassing client-side limitations
- Comprehensive event tracking - Full visibility into View Content, Add to Cart, and Purchase events
- Advanced matching - Enhanced customer data for improved attribution and targeting
- First-party data collection - Reliable tracking unaffected by ad blockers or browser restrictions
- Privacy-compliant processing - KVKK-compliant implementation while maximizing marketing effectiveness
Implementation Partner: Analytica House
Digital Analytics Agency