Suwen, a leading women's underwear and lifestyle brand, transformed their analytics capabilities through Optdcom's implementation of Hardal's first-party, cookieless tracking solution across their expanding store network and e-commerce platforms.
The Challenge
Browser Privacy Limitations
- Safari Intelligent Tracking Prevention blocking significant fashion retail data
- Chrome privacy restrictions limiting measurement capabilities
- Firefox Enhanced Tracking Protection preventing complete tracking
- iOS privacy updates dramatically reducing mobile analytics accuracy
Analytics Data Loss
- Incomplete customer journey visibility across underwear and lifestyle shopping
- Lost behavioral data from privacy-conscious fashion consumers
- Fragmented session tracking affecting conversion analysis
- Poor multi-touch attribution across purchase consideration
The Solution
In partnership with digital agency Optdcom, Suwen implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics that eliminated third-party cookie dependency.
Server-Side First-Party Analytics
- Custom domain tracking infrastructure independent of cookies
- Cookieless user identification across all browsers
- Privacy-compliant measurement respecting customer preferences
- Complete behavioral data collection unaffected by restrictions
Enhanced Customer Journey Tracking
- Persistent identification across fashion browsing and purchase sessions
- Complete visibility into product category performance
- Cross-device attribution connecting mobile and desktop shopping
- Accurate funnel analysis for conversion optimization
Impact and Results
Analytics Transformation
- Complete elimination of Safari and browser-based tracking limitations
- Consistent measurement across all browsers and devices
- Accurate customer journey visibility supporting strategic decisions
- Reliable behavioral insights for product development
Data Quality Excellence
- First-party infrastructure providing superior measurement accuracy
- Complete visibility across store network and e-commerce operations
- Enhanced insights into fashion category performance
- Future-proof analytics architecture
Marketing Performance
- Accurate ROI measurement across campaigns
- Reliable attribution with complete customer data
- Enhanced targeting based on comprehensive behavioral insights
- Improved optimization through accurate metrics
How Suwen Uses Hardal
Through partnership with Optdcom, Suwen leverages Hardal's platform to achieve first-party analytics excellence:
- Cookieless tracking infrastructure - Server-side measurement eliminating cookie dependency
- Complete customer journey visibility - Tracking across store network and e-commerce platforms
- Privacy-compliant data collection - KVKK-compliant measurement supporting rapid growth
- Future-proof analytics - Measurement independence from third-party cookies
- Enhanced retail insights - Complete visibility into fashion category performance
Implementation Partner: Optdcom Digital Agency