Madame Coco: 110% More Tracked Purchases with Meta Conversions API

Madame Coco, Turkey's leading home textiles and décor brand, operates across 3 countries, attracting 100M annual visitors and 7.5M social followers. Despite this scale, they lacked accurate conversion data, limiting campaign optimization, budget allocation, and audience building.

The Challenge

Traditional pixel-based tracking was failing due to:

• Safari ITP & iOS privacy updates blocking cookies
• Ad blockers reducing data accuracy
• Cross-device behavior complicating attribution

Why Hardal?

Partnering with OneIngage, Madame Coco implemented Hardal's server-side tracking via Meta's Conversions API:

• 99% event coverage bypassing browser restrictions
• Real-time, privacy-compliant data from e-commerce backend
• Advanced customer matching enriching 40% of purchase events
• Event quality score: 8.7/10, far above industry average

Results Achieved

• 110% increase in tracked purchases vs. pixel-only
• Improved attribution accuracy across all markets
• Better ROAS through Meta's enhanced optimization
• Larger, high-quality audiences for remarketing
• Data-driven decisions for international growth

Implementation Partner: OneIngage Marketing & Technology Solutions Company