How Bilyoner elevates first-party data using cookieless analytics

Bilyoner, Turkey's leading online sports betting and lottery platform, operates across three digital surfaces — iOS, Android, and web — with no unified view of who their users were. Without a shared identity layer, marketing measurement was fragmented and channel attribution was unreliable. By implementing Hardal, Bilyoner moved to a fully cookieless, first-party analytics infrastructure with a single unified user identity across all platforms.

The Challenge

Bilyoner's users interact across iOS, Android, and web, but each platform operated in isolation:

• The same person appeared as multiple different users across platforms
• Cookieless tracking gaps left iOS and browser data incomplete
• Channel attribution was inaccurate — impossible to reliably measure which channels drove conversions
• Acquisition campaigns showed inflated new-user numbers due to cross-platform duplication

Why Hardal?

Hardal's first-party identity infrastructure gave Bilyoner a single, unified view of every user across iOS, Android and Web — fully cookieless, with no dependency on third-party data.

Key capabilities delivered by Hardal:

• Cross-platform user unification — A single first-party identity resolved across iOS, Android and Web
• Cookieless analytics — Server-side, first-party data collection independent of browser cookies or IDFA
• Channel attribution breakdown — Full visibility into which channels drive acquisition and conversion across all platforms
• Persistent identity — Users remain identified across sessions and devices without third-party dependencies

Results Achieved

Cross-Platform Unification:

• Single unified user identity across iOS, Android and Web
• Eliminated cross-platform user duplication in analytics

Cookieless First-Party Data:

• Tracking infrastructure fully independent of cookies
• Full data capture on iOS unaffected by App Tracking Transparency (ATT)

Channel Attribution:

• Complete channel-level performance visibility across all platforms
• Accurate attribution for paid, organic, referral and direct channels

About Bilyoner

Founded in 2006, Bilyoner is Turkey's leading online sports betting and lottery platform with millions of registered users across mobile and web.