Stay Serverside

Stay Serverside is Hardal's short version of a longer argument: browser-based tracking is disappearing under ad blockers, Safari's ITP, iOS App Tracking Transparency, and privacy regulation. Data collected server-to-server, from your own infrastructure and under your own domain, keeps working because it's first-party by design.

It started as a line on the Stay Server-Side cap and turned into shorthand for how Hardal builds: server-side infrastructure instead of client-side workarounds.