Pronet, Turkey's leading smart security systems provider, transformed their analytics capabilities through Show Up Consulting's implementation of Hardal's first-party, cookieless tracking solution.
The Challenge
Third-Party Cookie Vulnerabilities
- Safari Intelligent Tracking Prevention blocking significant lead generation data
- Chrome privacy restrictions limiting security service inquiry tracking
- Firefox Enhanced Tracking Protection preventing complete customer journey visibility
- Growing browser privacy measures threatening measurement infrastructure
Analytics Data Loss
- Incomplete lead journey visibility from initial interest to conversion
- Lost behavioral data from privacy-conscious potential customers
- Fragmented session tracking affecting conversion analysis
- Poor attribution across complex security service evaluation process
The Solution
Show Up Consulting implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics that eliminated third-party cookie dependency.
Server-Side First-Party Analytics
- Custom domain tracking infrastructure independent of cookies
- Cookieless user identification across all browsers
- Privacy-compliant measurement respecting customer preferences
- Complete lead journey data collection unaffected by restrictions
Enhanced Security Service Analytics
- Persistent identification across security system research sessions
- Complete visibility into Pronet Plus evaluation behavior
- Cross-device attribution connecting mobile and desktop inquiries
- Accurate funnel analysis for lead generation optimization
Impact and Results
Analytics Transformation
- Complete elimination of Safari and browser-based tracking limitations
- Consistent measurement across all browsers and devices
- Accurate lead journey visibility supporting sales strategy
- Reliable behavioral insights for service optimization
Data Quality Excellence
- First-party infrastructure providing superior measurement accuracy
- Complete customer journey visibility enabling conversion optimization
- Enhanced insights into security service evaluation patterns
- Future-proof analytics architecture resistant to privacy changes
Marketing Performance
- Accurate ROI measurement for lead generation campaigns
- Reliable attribution across extended consideration periods
- Enhanced targeting based on complete behavioral data
- Improved campaign optimization through accurate metrics
How Pronet Uses Hardal
Through partnership with Show Up Consulting, Pronet leverages Hardal's platform to achieve first-party analytics excellence:
- Cookieless tracking infrastructure - Server-side measurement eliminating cookie dependency
- Complete lead journey visibility - Tracking from initial interest to conversion
- Privacy-compliant data collection - Respecting customer preferences and regulations
- Future-proof analytics - Measurement independence from third-party cookies
- Enhanced lead optimization - Accurate funnel analysis for security service inquiries
Implementation Partner: Show Up Consulting
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