About having a unicorn with just two people

“Can you create a company without hiring anyone - and do you need to?”

"G
"Baris Gurbuzler"
CEO
Philosophy
2025-06-10

Yes, it’s possible. Two founders - no team, you can create a unicorn in today's environment. Product, sales, support — all handled with AI.

But at some point, you’re not building a company. You’re just building a very demanding job.

A real business isn’t about whether it works. It’s about whether it can work without you.

If everything depends on you and your co-founder showing up 110% every day — It’s not a business. It’s borrowed time.

Build a company that grows beyond your hands. Otherwise, you're just surviving.