About referral systems

Every B2B tool has a referral system. Some offer money. Some offer swag. Some offer rev share. It's all the same and nobody really cares about any of it. How many people do you really think that you can convince with a swag?

Most of the time, we assume we’re only competing with tools like ours. But we’re not.

We’re competing for attention, for mental shelf space.

The question is "how can I make my product stay in that mental shelf?"