Millenicom, a leading internet service provider in Turkey, achieved complete analytics independence through Optimic's implementation of Hardal's first-party, cookieless tracking infrastructure.
The Challenge
Browser Privacy Restrictions
- Safari Intelligent Tracking Prevention blocking telecommunications service data
- Chrome privacy updates limiting lead generation analytics accuracy
- Firefox Enhanced Tracking Protection preventing complete customer tracking
- iOS privacy measures affecting mobile lead capture measurement
Analytics Limitations
- Incomplete lead journey visibility from initial inquiry to conversion
- Lost behavioral data from privacy-focused browser users
- Fragmented session tracking affecting conversion funnel analysis
- Poor multi-touch attribution across extended consideration periods
The Solution
Working with Optimic, Millenicom implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics independent of third-party cookies.
Server-Side First-Party Infrastructure
- Custom domain analytics eliminating cookie dependency
- Cookieless user identification maintaining tracking accuracy
- Privacy-compliant first-party data collection
- Complete lead journey measurement unaffected by browser restrictions
Enhanced Lead Analytics
- Persistent user identification across service research sessions
- Complete visibility into telecommunications service evaluation behavior
- Cross-device attribution connecting inquiry touchpoints
- Accurate conversion funnel analysis for lead optimization
Impact and Results
Analytics Transformation
- Complete elimination of browser-based tracking limitations
- Consistent measurement across all browsers and platforms
- Accurate lead journey visibility for strategic decisions
- Reliable behavioral insights for service optimization
Marketing Performance
- Accurate ROI measurement for lead generation campaigns
- Reliable attribution across extended evaluation periods
- Enhanced targeting based on complete behavioral data
- Improved campaign optimization through accurate metrics
How Millenicom Uses Hardal
Through partnership with Optimic, Millenicom leverages Hardal's platform to achieve first-party analytics excellence:
- Cookieless tracking infrastructure - Server-side measurement eliminating cookie dependency
- Complete lead journey visibility - Tracking from initial inquiry to conversion
- Privacy-compliant data collection - KVKK-compliant first-party data processing
- Future-proof analytics - Measurement independence from third-party cookies
- Enhanced lead optimization - Accurate funnel analysis for telecommunications services
Implementation Partner: Optimic
Analytics and Conversion Rate Optimization Consultancy