Madame Coco, Turkey’s leading home textiles and décor brand, operates across 3 countries, attracting 100M annual visitors and 7.5M social followers. Despite this scale, they lacked accurate conversion data, limiting campaign optimization, budget allocation, and audience building.
The Challenge
Within our traditional pixel-based processes, we needed improvements driven by the reasons below in order to simplify ROAS tracking optimization and better understand campaign performance.
Key Problems:
- Safari ITP & iOS privacy updates blocking cookies
- Ad blockers reducing data accuracy
- Cross-device behavior complicating attribution
The Solution
Partnering with OneIngage, Madame Coco implemented Hardal’s server-side tracking via Meta’s Conversions API:
- 99% event coverage bypassing browser restrictions
- Real-time, privacy-compliant data from e-commerce backend
- Advanced customer matching enriching 40% of purchase events
- Event quality score: 8.7/10, far above industry average
Impact and Results
- 110% increase in tracked purchases vs. pixel-only
- Improved attribution accuracy across all markets
- Better ROAS through Meta’s enhanced optimization
- Larger, high-quality audiences for remarketing
- Data-driven decisions for international growth
How Madame Coco Uses Hardal
Madame Coco now has a future-proof analytics infrastructure, ensuring complete visibility and superior marketing performance globally.
Implementation Partner: OneIngage
Marketing & Technology Solutions Company