Lilyana Flowers, a leading e-commerce platform for flowers and gifts, transformed their Meta advertising performance through Hardal's advanced server-side conversion tracking with Adsera, achieving remarkable improvements in customer data capture and campaign optimization.
The Challenge
Limited Conversion Tracking
- Incomplete purchase event data due to browser-based tracking limitations
- Lost conversion signals from privacy-conscious customers
- Poor attribution accuracy affecting campaign performance assessment
- Insufficient customer information for advanced matching
Customer Data Gaps
- Limited customer matching capabilities reducing ad effectiveness
- Incomplete user data hindering audience segmentation
- Cross-device tracking inconsistencies missing critical customer journeys
- Real-time optimization constraints due to delayed data processing
Business Impact
- Suboptimal ROAS from incomplete conversion data
- Wasted ad spend on campaigns that appeared less effective than reality
- Limited ability to reach high-value customer lookalikes
- Reduced personalization opportunities due to data gaps
The Solution
Working with Adsera, a performance marketing agency, Lilyana Flowers implemented Hardal's Meta Conversions API solution:
Enhanced Conversion Tracking
- Server-side Meta CAPI implementation capturing complete purchase data
- Elimination of browser-based tracking limitations
- Real-time conversion processing for immediate campaign optimization
- Comprehensive event tracking across all customer touchpoints
Advanced Customer Matching
- Enhanced matching with expanded customer data parameters
- Server-side customer information enrichment
- Improved audience quality through better data accuracy
- Advanced segmentation capabilities enabling precise targeting
Seamless Integration
- Quick implementation through Hardal's platform
- Minimal technical complexity with Adsera's expertise
- Zero disruption to existing marketing operations
- Continuous optimization and monitoring capabilities
Impact and Results
The implementation delivered outstanding improvements across campaign performance:
Conversion Tracking Enhancement
- Up to 132% improvement in conversion data capture for specific campaigns
- Consistent 46% to 127% increases in tracked conversions across multiple ad sets
- Average 91% improvement in overall conversion visibility
- Elimination of data loss from browser restrictions
Customer Matching Success
- Significantly improved match quality through enhanced data parameters
- Better audience targeting through complete customer profiles
- Improved campaign performance through superior matching
- Enhanced retargeting capabilities with comprehensive customer data
Campaign Performance
- More accurate ROAS measurement enabling better budget allocation
- Improved targeting precision through complete conversion data
- Enhanced lookalike audience quality driving new customer acquisition
- Strategic optimization based on reliable performance metrics
How Lilyana Flowers Uses Hardal
Lilyana Flowers leverages Hardal's platform to achieve Meta advertising excellence:
- Meta CAPI Implementation - Complete server-side conversion tracking eliminating data loss
- Enhanced Customer Matching - Advanced matching parameters maximizing ad effectiveness
- Real-Time Optimization - Immediate data processing enabling rapid campaign adjustments
- Comprehensive Attribution - Full conversion journey visibility supporting strategic decisions
- Seamless Integration - Easy implementation and ongoing management through Hardal's platform
Implementation Partner: Adsera
Digital Marketing Agency