İpekyol, one of Turkey's leading fashion retail brands with 242 domestic stores and 58 international stores across 12 countries, achieved remarkable conversion tracking improvements through Hardal's Meta Conversions API implementation with Analytica House.
About İpekyol
- Founded in 1986, İpekyol entered the Turkish ready-to-wear fashion sector and opened its first store on Rumeli Street in Nişantaşı in 1989
- Today operates 242 stores domestically and 58 stores internationally across 12 countries including Azerbaijan, Bahrain, United Arab Emirates, Cyprus, Northern Iraq, Kuwait, Qatar, Lebanon, Saudi Arabia, Georgia, Jordan, and Egypt
- One of Turkey's leading fashion retail brands with a strong international presence
The Challenge
- Browser-based pixel tracking was missing significant conversion data due to cookie restrictions and iOS privacy updates
- Incomplete tracking data was limiting campaign optimization and accurate performance measurement
- Difficulty in capturing the full customer journey across İpekyol's multi-channel e-commerce operations
- Need for more reliable data to support advertising decisions across international markets
The Solution
In partnership with digital agency Analytica House, İpekyol implemented Hardal's Meta Conversions API for server-side tracking:
- Established comprehensive event tracking including Add to Cart and Initiate Checkout events
- Configured advanced matching with multiple customer data points including email address, first name, phone number, postcode, and surname
- Enabled automatic and manual setup modes for optimal data capture
- Server-side infrastructure eliminating browser-based tracking limitations
Conversion Tracking Improvements
- Add to Cart Events: 61.8% increase in additional conversions reported compared to pixel-only tracking
- Initiate Checkout Events: 192.2% increase in additional conversions reported versus pixel alone
Advanced Matching Performance
- 7% of Add to Cart events receiving enriched customer data through advanced matching
- 15% of Initiate Checkout events benefiting from enhanced data quality
Business Impact
- Significantly improved data accuracy enabling better campaign optimization and budget allocation decisions
- Enhanced ability to track customer journey and optimize the shopping experience across İpekyol's extensive store network
- Reliable conversion data supporting advertising decisions across 12 international markets
How İpekyol Uses Hardal
İpekyol leverages Hardal's Meta Conversions API to achieve measurement excellence:
- Server-side event tracking - Reliable conversion data overcoming browser limitations
- Advanced matching capabilities - Enriched customer data improving event quality and attribution
- Multi-market consistency - Consistent data flow across domestic and international operations
- Data-driven optimization - Accurate metrics supporting campaign decisions for Turkey's established fashion retailer
- Complete funnel visibility - Critical shopping events tracked with server-side reliability
Implementation Partner: Analytica House
Digital Analytics Agency