Havelsan needed reliable, centralized analytics infrastructure that would serve diverse stakeholders across the organization. Third-party data dependencies created visibility gaps, while fragmented reporting systems prevented unified insights across marketing, sales, and executive teams. Without complete data ownership, strategic decision-making relied on incomplete information.
The solution was comprehensive first-party analytics infrastructure establishing Hardal as the single source of truth for all organizational reporting.
Why Hardal?
Hardal's first-party tracking infrastructure became the foundation for Havelsan's unified analytics, serving everyone from marketing teams to executive management.
Key advantages delivered by Hardal:
- Complete data ownership - First-party infrastructure eliminating third-party dependencies and ensuring full control
- Unified reporting system - Single source of truth serving marketing, sales, and executive stakeholders
- Geographic intelligence - Detailed country and city-based visitor analysis supporting strategic market decisions
- Cross-departmental visibility - Consistent data access enabling coordinated strategy across all teams
- Strategic decision support - High-level management insights derived from reliable first-party data
Implementation Process
- First-party tracking infrastructure was deployed establishing complete data ownership
- Centralized reporting system was built with Hardal as the sole analytics source
- Geographic reporting capabilities were configured delivering country and city-level visitor insights
- Cross-departmental access was established serving marketing, sales, and executive teams
- Strategic reporting framework was activated supporting high-level management decisions
The implementation established Hardal as the foundation for all organizational analytics, creating unified visibility across every level of the company.
Results Achieved
Analytics Infrastructure
- Complete first-party data ownership eliminating dependencies on external platforms
- Unified reporting system serving all organizational stakeholders from single source
- Cross-departmental insights enabling marketing, sales, and executive teams with consistent data
- Geographic intelligence providing detailed country and city-based visitor analysis
Organizational Impact
- Strategic decision-making powered by reliable first-party data at executive level
- Marketing optimization through accurate visitor behavior and geographic performance insights
- Sales intelligence with complete visitor information supporting business development
- Data independence providing full control over analytics infrastructure and reporting capabilities
Havelsan has transformed their analytics foundation, establishing first-party infrastructure that serves as the organization's single source of truth for all visitor data and strategic insights.
About Havelsan
Founded: 1982
Location: Ankara, Turkey
Industry: Defense & Technology Solutions
Havelsan is Turkey's leading defense technology company, providing advanced technological solutions for defense and security needs.