SEO Approach

SEO is not a trick. It's a long-term bet that if we write genuinely useful things for the right people, and the site is technically healthy, we'll earn organic visibility over time.

That's the whole strategy.

Who we're trying to reach

Our SEO targets the same people our product serves: digital marketers dealing with measurement gaps, engineers implementing server-side tracking, and e-commerce teams trying to improve attribution accuracy.

The search queries that matter to us are:

• Implementation queries: "how to set up sGTM", "meta conversions api setup", "server-side google analytics"
• Problem-aware queries: "safari itp tracking workaround", "why ios 14 broke attribution", "ad blocker impact analytics"
• Comparison queries: "stape alternative", "server-side tracking vs client-side", "first party data vs third party"
• Local/regional: Turkish-language queries for customers in our core market

We don't chase generic marketing keywords. "Digital analytics" is not our audience. "Server-side measurement Turkey" is.

Content quality over content quantity

The single biggest SEO mistake is publishing low-quality content at scale to capture keywords. This approach worked in 2015. It doesn't work now.

Google's current quality signals reward:

• Content that genuinely answers a searcher's question
• Content from sources that demonstrate real expertise
• Pages with good user signals (people read it, don't immediately bounce)

Our advantage: we actually know this space deeply. An engineer on our team who's implemented 50 sGTM setups will write a better "how to set up sGTM" guide than an SEO content agency. Use that.

Technical SEO

The basics that matter:

• Fast page load times (Core Web Vitals)
• Clean URL structure (meaningful paths, no dynamic garbage)
• Proper canonical tags to avoid duplicate content
• Working internal links
• Accurate meta descriptions (they don't affect ranking directly, but they affect click rate)
• Structured data where relevant (article schema for blog posts, FAQ schema)

The basics we handle at the framework level - we don't need to manually manage most of this for every page.

What we track

We use Google Search Console as our primary SEO data source. What matters:

• Impressions and clicks for target queries - are we showing up, and are people clicking?
• Average position for key terms - are we moving toward the top 3?
• Core Web Vitals - is the technical health of the site deteriorating?

We check this monthly. We don't obsess over daily rankings.

Internal linking

When you publish a new piece of content, link to it from relevant existing pages. And link from the new page to related existing content.

Internal links do two things: they help Google understand the structure of the site, and they help readers find more useful content. Both matter.

Localization

We have content in both Turkish and English. Turkish content targets the local market and can rank for Turkish-language queries that have very little competition. Don't neglect it.

When writing for the Turkish market, write in real Turkish - not translated English. The phrasing and context are different, and Turkish SEOs can tell the difference.

What we don't do

• Keyword stuffing
• Buying backlinks
• Creating thin "SEO pages" that say nothing new
• Publishing the same content with slight variations to target different keyword variants
• Using AI to generate content at scale - it produces average content, and average content doesn't rank

Building backlinks naturally

The best backlinks come from people linking to content because it's genuinely useful. This means:

• Being cited by other marketers and analytics practitioners who found our guides helpful
• Getting coverage from events we sponsor or speak at
• Being mentioned in newsletters and communities relevant to our audience

We don't pursue link exchanges. We don't pitch press coverage unless there's a real story. We let the content and community presence do the work over time.