Tools We Use

We keep our tool stack intentional. Every tool has a cost - not just financial, but in overhead, context-switching, and information fragmentation. We don't add tools speculatively.

Core tools

Communication

Slack - Primary async communication. Public channels by default; DMs for truly personal matters. We don't use email internally.

Google Meet - Video calls. Embedded in Google Calendar invites.

Claude - For any agentic support and LLM needs

Project management

Linear - All engineering tasks, bugs, and sprints live here. If a task isn't in Linear, it doesn't exist. Every task needs an owner. Feature requests from customers go here too.

Documentation

Google Drive - Contracts, financial documents, legal docs, anything that needs to be on the record. The default for anything operational.

Google Docs - Internal knowledge base for longer-form documentation that doesn't belong in the codebase or the public handbook.

This handbook - Public-facing documentation of how we work.

Engineering

GitHub - All code. Pull requests, code review, issue tracking for engineering.

Azure - Cloud infrastructure. Container hosting, CI/CD pipelines.

Codex - For AI support in coding.

Marketing

Cloudinary - Media asset management for the website and customer-facing assets.

Sanity - CMS for website content management. The website CMS is now live - team members can access it here to website studio.

Cal.com - Meeting booking for sales and customer success calls.

Postiz - Social media management.

Finance and HR

Deel - Payroll, contracts, and expense reimbursement. Submit all expenses here.

Teamtailor - All hiring processes

Paraşüt - For all accounting purposes

Quickbooks - For all accounting purposes

Analytics and marketing

Hardal - We use our own product for website tracking. Dogfooding is mandatory.

Google Search Console - SEO monitoring.

Resend - Transactional email.