Webinar

Has Shopify and Google fixed the server-side problem?

July 14, 2026 15:00 (UTC+3)

GA4 is rolling out a native server-to-server integration for Shopify stores in July 2026. Join us to understand what this means for your tracking setup, attribution, and compliance obligations. Workshop will be in Turkish.

What you'll learn

What the update actually does
- How the server-to-server connection between Shopify and GA4 works
- Which events are covered and which still rely on the browser
- Automatic deduplication and what it means for your data
What it does not fix
- Attribution gaps when session data is blocked before checkout
- Why GA4 and Shopify revenue will still not match perfectly
- Why consent obligations still apply with server-side tracking
What to do before July
- How to prepare your stakeholders for the reporting baseline shift
- What to check if you have a custom GTM setup
- How to extend server-side coverage to Meta, TikTok, and other channels

Who should join

E-commerce teams

Running Shopify stores and tracking performance in GA4

Performance marketers

Managing paid media across Google, Meta, TikTok, and other channels

Analytics professionals

Responsible for GA4 setup, tag management, and data integrity

Meet the speakers

Barış Gürbüzler

CEO

Barış is the co-founder and CEO of Hardal.

Efe Gündüz

Nodus Works - Founder