First-party Analytics Industry Report 2026
A cross-industry benchmark study covering industry benchmarks, revenue impact, and migration timelines across 100+ brands in 6 industries.
What's inside
- How consent rate drops cost retailers $2.4M annually
- Why Fintech leads in first-party data adoption (and Retail lags)
- Server-side migration timelines: 45–95 days by industry
- Match rate uplift: Email identifiers vs cookies (3.2x difference)
- 10 charts that explain where your competitors are winning
Where Your Industry Stands in the Privacy-First Era
Based on analysis of 100+ brands across 6 industries, this report reveals why 67% of marketing budgets are wasted on invisible customers — and how server-side tracking fixes it.
Third-party cookies are gone. Consent rates are falling. Ad platforms are reporting less. Yet some industries have adapted faster than others. This benchmark study shows exactly where the gaps are, what the revenue impact looks like, and how long migration actually takes in practice.
What's in this report
Industry benchmarks
Compare your first-party data maturity against peers in Retail, Fintech, SaaS, Media, Travel, and Healthcare. See adoption rates, data quality scores, and consent compliance levels across each vertical.
Revenue impact analysis
We quantified the cost of poor first-party data. Retailers with sub-60% consent rates are losing an estimated $2.4M annually in attributable revenue. The numbers are sector-specific, and they're larger than most teams expect.
Migration timelines
How long does it actually take to move from client-side to server-side tracking? Our data shows it ranges from 45 days (SaaS) to 95 days (Retail), depending on stack complexity and team size.
Match rate analysis
Email-based identifiers outperform cookie-based matching by 3.2x on average. We break down match rate performance across ad platforms and show which identifier strategies are winning.
Competitive intelligence
10 data-driven charts show where your competitors are investing, which channels are gaining signal, and what the privacy-first leaders are doing differently.
Who should read this
This report is essential reading for:
- CMOs and marketing directors making budget allocation decisions
- Analytics leads building or auditing a first-party data strategy
- Digital agencies advising clients on measurement infrastructure
- Growth and performance teams losing signal in paid campaigns