Hardal vs AppsFlyer

Hardal compares to AppsFlyer for mobile attribution, server-side tracking, and cross-platform measurement. AppsFlyer is the leading mobile attribution platform with advanced fraud prevention, while Hardal becomes the unified server-side measurement infrastructure that connects web, mobile, and offline data in one first-party system.

Server-side tracking architecture	Native	Additional Service
Mobile attribution
Web analytics
Cross-platform (web + mobile)	Unified	Mobile-focused
Cookieless tracking		Limited
Conversions API (Meta, Google, TikTok)
Deep linking	Server-side	SDK-based
Data ownership
Self-hosted option
Custom event parameters
Web-to-app attribution
Data retention	Custom	Custom
Auto PII hashing		Manual setup

Details above are indicative, based on publicly available information. Please always verify with each vendor's latest documentation and pricing.

When to use Hardal vs AppsFlyer

• Choose Hardal when you need unified server-side measurement across web and mobile with complete data ownership and governance. Essential for brands with both web and mobile presence who want one measurement infrastructure.

• Choose AppsFlyer when you're a mobile-first or mobile-only company needing specialized advanced fraud prevention and SKAdNetwork implementation.

You can also use Hardal + AppsFlyer together — AppsFlyer for mobile attribution and fraud detection, Hardal as the unified server-side layer that connects mobile data with web analytics, CRM, and offline conversions for complete cross-platform measurement.