Marketing Approach
Our approach to marketing and growth
Our Philosophy
At Hardal, we believe marketing is about sharing knowledge, not just promoting products. We've built our marketing strategy around transparency, authenticity, and education rather than aggressive sales tactics.
Our growth strategy is a peaceful one. We're not fighters in the marketplace; we're educators and innovators. By openly sharing our expertise and insights, we aim to establish ourselves as trusted authorities in privacy-first digital measurement.
Core Marketing Principles
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Educate, Don't Promote - We share valuable insights that help businesses navigate the changing landscape of digital measurement.
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Show Results, Not Claims - We let our product capabilities, customer successes, and data speak for themselves.
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Be Transparent - We openly share our metrics, progress, and even challenges to build authentic relationships with our audience.
Marketing Channels
Content Marketing
Our content strategy focuses on creating easy-to-read, informative content that provides genuine value to our audience. The goal is not to "create content for SEO" but to "create content for people".
Podcast & Video Series
We started the podcast to share how we are building Hardal, share knowledge about the industry, and highlight success & fails. Sometimes it's a public venting platform for the founders.
Open Data & Public Dashboard
We maintain a public dashboard showcasing key company metrics. And if you want to learn more, you can always subscribe to our monthly newsletter on this subject via: usehardal.com/open
Paid Marketing
Although both founders have marketing background and has spent many hours on paid ad channels, we are not focusing on this too much. Sometimes you have to say no to somethings. Maybe in the future..
Marketing Ethics
We commit to ethical marketing practices:
- Making only truthful claims about our products
- Respecting user privacy in all marketing activities
- Avoiding manipulative tactics or dark patterns
- Maintaining transparency about our practices
To be honest, it's not easy to be ethical all the time - in those moments we try to remind ourselves why we are doing this thing. It helps.