Why are we building Hardal?
As companies strive to transition from client-side to server-side measurement, they often encounter the complexity of in-house development, technical hurdles, and cloud configurations.
No need for In-House Development
The in-house development process for building a custom API endpoint or server-side gateway is not only hard but also time-consuming. It requires a dedicated team of engineers and resources to build and maintain a server-side infrastructure. This often means diverting valuable resources from your core business activities, and the results might not always meet your expectations.
Hassle-Free Cloud Configuration
Configuring AWS or GCP (Google Cloud Platform) can be a daunting task for those not well-versed in cloud infrastructure. Hardal's autoscaling GCP and AWS infrastructure make it easy for you to set up without the hassle.
Bypassing Adblockers with Custom Domain Server-Side Gateway
Ad-blockers can be a real headache for digital advertisers, as they can stop your ads from getting to your audience. Hardal helps users get around using the platform through your domain. When you use a custom domain, your ads can get through without any issues, making sure your content reaches your intended audience smoothly.
Why We Should Use Server-Side Measurement?
- Enhanced Data Security: Server-side measurements keep sensitive PII data.
- Reliable and Accurate Data: Get more precise insights into user behavior and ad performance.
- Ad-Blocker Bypass: Reach your audience by bypassing ad-blockers with ease.
Cost of Server-side measurement
Our optimized and autoscaling gateway costs up to 30% less than GCP and AWS.
Privacy-first Marketing
Most users on the Internet want to keep their real-life identities independent of the Internet. They may want to keep their real identities separate from 'real-life'.
The most effective way for marketing is by analyzing and matching identity information and user behavior and accurately measuring user journeys and experiences.
However, while doing this, companies need to match these identities with real life like CRM User ID in marketing platforms and user ID from browser.
Against this problem, we allow Hardal users (usually B2B) to make this choice by giving importance to the privacy of the users and by performing IP Anonymization automatically and by default.
Cookieless Tracking 🍪
Server-side tracking works without cookies, which means it can track users even if they've turned off cookies in their browser.
Google Chrome will phase out third-party cookies in 2024. Go to The Privacy Sandbox.
Integrations and API
You can also send your First Party Data (1PD) to any popular platform using Hardal server-side gateway, like Google Analytics 4, BigQuery, Google Sheet, Notion, and your custom endpoint API.
Join our Partner Program
Our partner program offers up to a 20% commission and revenue share for agencies. Join our partner program here