How to secure your server-side GTM measurement from DDoS attack

Well, i guess you already know what is it but i'll make short explanation anyway.

A DDoS (Distributed Denial of Service) attack is a malicious attempt to disrupt the normal functioning of a targeted server, service, or network by overwhelming it with a flood of internet traffic. It involves multiple systems (often compromised devices in a botnet) sending excessive requests simultaneously, making the target unavailable to legitimate users. This can result in downtime, performance degradation, or even a complete service shutdown.

When it comes to analytics tools, this kind of attack gains specific ability to create a harm: It can fuck up your ga4 data. If an attacker is smart enough (he/she probably is btw.) can manage the data that is being used in ddos attack and use it to manipulate the data collected by your analytics tools, such as Google Analytics 4 (GA4). By sending falsified or exaggerated data during the attack, the attacker can corrupt your analytics reports, making it difficult to distinguish legitimate traffic from malicious activity. This manipulation could lead to misleading insights, skewed metrics, and compromised decision-making based on inaccurate data.

For instance, the attacker might inflate pageviews, distort user behavior metrics, or create phantom conversions, rendering your analytics data unreliable. Recovering from such an attack often requires filtering out the fake data, which can be challenging, especially if the attack mimics realistic user behavior.