Benefits of Server-side: Improved Website Page Speed to More Conversions
Current tracking systems are pushing the limits of the websites to include more and more tags that slow down the website and impact page performance. This can be tackled with server-side solutions.
Web vitals are important; even milliseconds can reduce the conversion rates. Even Google states that if a site takes longer than 3 seconds to load, 53% of users will leave. At the same time, on average, it takes 22 seconds to load the mobile page fully. Current tracking systems are pushing the limits of the websites to include more and more tags that slow down the website and impact page performance. This can be tackled with server-side solutions.
Current tracking systems are pushing the limits of the websites to include more and more tags that slow down the website and impact page performance. This can be tackled with server-side tagging.
In today’s world, we can easily say that some businesses are mobile-first. Although they have lower conversion rates on mobile than the web; it’s not a lie that they are the leading channel platform for conversion and traffic.
The digital world requires marketing tags are needed for better-targeted marketing and proper analytics. However, they are currently one of the blockers of high conversion rates due to their heavy impact on website speed & performance. And this heavy impact creates a huge amount of loss. One retail company was quite unhappy with both situations and wanted to get the most out of their website.
Server-side tagging makes things easier for clients; it takes the workload of multiple requests sent to different vendors into a simple stream to the server.
Server-side tagging not only decreases the amount of requests sent, but also by moving the execution of tags to the server, it reduces the potential for script conflicts and latency issues.
Finally, as a bonus, keeping all the tags in a server gives an extra layer of security and data protection.
Thanks to the fast implementation process of Hardal, the company was able to improve its speed by up to 30% in the short term. A faster site improved the customer experience and impacted the conversion rates and organic rankings.
All these improvements impacted the ROI (return on investment) in a way that the server costs were insignificant.
You can also increase your page speed and improve your results? Sign up for a free trial or request a free demo to experience the new way of server-side tagging, without burnout! 🔥