We achieved over a 200% KPI increase without changing the budget, simply by using proper retargeting and measurement through both server-side and Meta Conversions API setup at Madame Coco.

Over 200% increase with first-party performance data 

Case study detailing English Home's success in improving data accuracy and conversion rates through server-side tagging and first-party data leveraging.

Privacy First While Maximizing Data Accuracy with Server-Side Solutions

Offline conversion scale with CRM data enhancing

Reaching the visitors who using adblockers

Enhancing Marketing Analytics Data Collection for E-commerce Industry by Bypassing Adblockers with Custom Domain and Server-Side Integration

Bypassing Adblockers:  Enhanced marketing analytics for E-commerce 

Blog

The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Meta.

Meta Conversions API

Improve return of ads spend and boost e-commerce conversion rates by using the Conversions API with lead ads and first-party data.

What are Meta Conversions API Gateway benefits?

In this video you can learn how create and deploy a Meta Conversion API (CAPI) Gateway using Hardal without any server configurations. In 60 seconds!

Deploying Meta's Conversion API Gateway with Hardal

No need for manual cloud setup or any development.

Meta's Conversions API Gateway

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Get your event parameter using ready to use Adjust endpoint.

Ultra fast setup to Meta's Conversion API with your custom domain.

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Hardal is server-side and first-party measurement platform for cookieless, server-to-server gateway and more user privacy.🔥

Ready to use fast and secure s2s endpoint with your custom domain for first-party measurement.

Avoid data loss caused by AdBlockers to Google Analytics 4 or any Pixel tag.

Use your custom domain for Servers-side Google Tag Manager

Deploy your own Server-side Google Tag Manager with your custom domain.

For your website and app, including Server-side Google Tag Manager Hosting (sGTM), Meta's Conversions API Gateway (CAPI), Adjust Event Server Callback Endpoint and Hardal API.

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We offer scalable pricing aligned to your growth.

We highly recommend to use Meta's Conversion API Gateway with server-side Google Tag Manager.

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We offer scalable, tailored and aligned to your first-party analytics.

Don't miss user data from your site by switching to server-side measurement with cookieless tracking and monitor in real-time.

How many your visitors opt-in consent?

Client Side vs Server Side for Consent Mode

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Frequently Asked Questions

Minimize data loss after Consent Mode and CMP (Cookie Consent Management) by switching to server-side measurement with anonymously and cookieless tracking. Manage your campaign performance more effectively.

Get Your Data

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Ensure KVKK-compliant measurement of your web and mobile applications with our servers in Istanbul and Ankara, or with the option to run on your own servers in accordance with the International Data Transfer Policy.

Server-side Analytics with Compatible KVKK

Server-side for Consent Mode and CMP:

Use Cases

Google Chrome is now warning users about third-party cookies, which are used by many websites to track user activity. This is a big deal because third-party cookies are a major source of privacy violations.

Chrome's New Console Warning About Third-Party Cookies

Mert Enercan

Developer

Explore how to use Hardal Signal Unity SDK to track game events.

How to use Hardal Signal Unity SDK

How to set up Meta Signals Gateway using Hardal's first-party server-to-server connections and server-hosted solution

What is Meta Signals Gateway?

Learn how to implement Meta Signals Gateway with Hardal for efficient server-side event management. This guide covers setup, architecture, and maintenance best practices.

Using Meta Signals Gateway with Hardal

How to set up cookieless analytics for e-commerce using Hardal's first-party server-to-server (S2S) measurement solution

Cookieless Analytics Setup for E-commerce

Explore how you can transfer your analytics data wherever you want with Hardal Signal.

How to send analytics data with custom marketing destination

We'll be using additional server to intercept incoming requests that is addressed to our server-side gtm and configure basic rate-limiter to have control over incoming requests.

How to secure your server-side GTM  measurement from DDoS attack

Google Chrome is gradually disabling uBlock Origin due to the transition to Manifest V3, impacting ad blockers. Learn about the introduction of uBlock Origin Lite, what Manifest V3 entails, and how it affects users.

Google Chrome Begins Phasing Out uBlock Origin Amid Manifest V3 Shift

Discover how Hardal simplifies the use of our server-to-server endpoint for deep product analytics by collecting first-party custom event data with a flexible structure. Get insights through server-side data and accelerate your product’s growth.

Hardal DB: Event Data Model for Server-side Analytics

Berkay Demirbas

Co-founder/developer

Explore implementing server-side Google Tag Manager using Huawei Cloud Turkey, using Hardal for improved performance, better data accuracy, and enhanced user privacy.

Server-side GTM With Huawei

A server container can digest any type of HTTP request dispatched from an online source. However, the recommended way of collecting data is through a Google tag or a gtag.js event running in the web browser.

Parallel Measurement: Dual-Tagging for Server-Side

Pub/Sub model is a messaging solution for distributed systems, optimizing server-side and first-party analytics data transfer.

What is server-side Pub/Sub Messaging?

Explore implementing server-side Google Tag Manager using Azure App Service, using Hardal for improved performance, better data accuracy, and enhanced user privacy.

Server-side GTM With Azure App Service

Explore implementing server-side Google Tag Manager using Yandex Cloud, using Hardal for improved performance, better data accuracy, and enhanced user privacy.

Server-side GTM With Yandex Cloud

Discover the advantages of server-side data collection with Google Tag Manager and Google Analytics 4, and learn how to enhance your digital marketing strategy without relying on cookies.

Cookieless Pings on Google Analytics 4 with sGTM

Server-to-Server (S2S) API endpoints are interfaces that allow servers to communicate directly with each other.

S2S (Server-to-server) API Endpoint

Current tracking systems are pushing the limits of the websites to include more and more tags that slow down the website and impact page performance. This can be tackled with server-side solutions.

Benefits of Server-side: Improved Website Page Speed to More Conversions

Barış Gürbüzler

Co-founder

Learn how to integrate hashed User ID as custom request header variables into your Server-Side Tag Manager (sGTM).

Anonymous User ID for each sGTM Requests

Explore the essential differences between first-party and third-party cookies, their impact on user experience, and their role in the server-side tagging.

First-Party vs Third-Party Cookies

Privacy Sandbox API brings new and experimental capabilities to complement and expand Chrome DevTools and facilitate the cookies and more analysis and debugging of sites in the context of Privacy Sandbox.

How to use Privacy Sandbox API on Chrome

Learn how to implement the Google Ads Offline Conversion Tag for Google Tag Manager Server Container effortlessly.

Google Ads Offline Conversion for server-side GTM

Learn how Hardal runs algorithms to reduce and optimize server-side costs on Cloud Run and AWS.

Optimizing Server-Side Tagging Costs with Hardal Auto Revisions

You can use Hardal to build and set up your own Meta Conversions API gateway in seconds without any AWS or GCP server configuration.

Set up Meta Conversions API Gateway

Ready to use Hardal server-side endpoint to callback from Adjust

Server-Side Event Callback Endpoint for Adjust

Send real-time server-side data to BigQuery using Hardal Gateway with your custom domain.

Server-Side Streaming to BigQuery Using Hardal Gateway

In this tutorial, you will learn how measure your 5 essential key points to understand your community and launch successful web3 marketing campaigns.

5 Key Points to Understand Users' Behavior in Web3

Mehmet Avci

Growth & Community Manager

Hardal's Web2 API, which is designed to be cookieless and privacy-focused while still allowing you to create custom events and audiences, and track both server-side and client-side data.

Google Analytics 4 API Alternative

Discover how big brands are using Web3 to transform their operations and enhance customer engagement in this blog post.

How Big Brands are Leveraging Web3 to Transform Their Operations

While improving our web3 products, we also need to keep the users in mind. Yes we do provide solutions to their needs, but do we provide them with good experience?

Maximizing Web3 Adoption with Effective UX Analytics

In this tutorial, you will learn how to add Hardal to your Astro project for cookieless analytics with Partytown.

Add Hardal to your Astro project with Partytown

In this tutorial, you will learn to add Hardal to your Gatsby.js app for cookieless tracking using our official Gatsby plugin.

Cookieless Analytics in Gatsby

Discover the benefits of using AI-driven cookieless web3 analytics tool Hardal to track and measure activity on decentralized applications (dApps) while respecting user privacy. Learn how real-time insights and automatic pattern identification can inform decision-making and drive better results for your web3 business.

AI-Driven Web3 Analytics: Insights in Cookieless World

In this tutorial, you will learn to add Hardal to your Next.js app for cookieless tracking.

Track Your Next.js App as Cookieless Using Hardal

Essential tips for web3 marketers by using a new-gen, privacy-focused web analytics platforms.

Converting Web3 Users Into Clients

Baris Gurbuzler

Web3, is growing, how will you follow this growth? Of course with the right metrics!  Check out Hardal Web3 analytics to learn more about web3 metrics for marketing.

Fundamental Metrics in Web3 Analytics

Use Hardal for cookieless and server-side browser events in order to track user behavior on dApps and web apps in web3 and web2 analytics.

Cookieless tracking in web2 and web3

This is why we started to build Hardal as server-side measurement gateway. 📦

Why we are building Hardal?


Hardal provides us with in-depth knowledge of our existing members, enabling us to create better and more personalized content. 


We completed the server-side Google Tag Manager hosting and META Conversions API integration process very quickly with Hardal to using first-party marketing data.




With the CAPI installation, we achieved and increase in sales and ROAS above our target in a very short time. It is very valuable to see the impact of target audience optimization and association in the customer journey with these. 


We have completed the server-side measurement process very quickly and successfully with Hardal. With server-side measurement, we provide our users' consented analytical and marketing data as a first-party. 

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