Blog
Server-side GTM With Huawei
Explore implementing server-side Google Tag Manager using Huawei Cloud Turkey, using Hardal for improved performance, better data accuracy, and enhanced user privacy.
October 3, 2024
Parallel Measurement: Dual-Tagging for Server-Side
A server container can digest any type of HTTP request dispatched from an online source. However, the recommended way of collecting data is through a Google tag or a gtag.js event running in the web browser.
September 18, 2024
What is server-side Pub/Sub Messaging?
Pub/Sub model is a messaging solution for distributed systems, optimizing server-side and first-party analytics data transfer.
September 16, 2024
Server-side GTM With Azure App Service
Explore implementing server-side Google Tag Manager using Azure App Service, using Hardal for improved performance, better data accuracy, and enhanced user privacy.
September 15, 2024
Server-side GTM With Yandex Cloud
Explore implementing server-side Google Tag Manager using Yandex Cloud, using Hardal for improved performance, better data accuracy, and enhanced user privacy.
September 15, 2024
Cookieless Pings on Google Analytics 4 with sGTM
Discover the advantages of server-side data collection with Google Tag Manager and Google Analytics 4, and learn how to enhance your digital marketing strategy without relying on cookies.
August 26, 2024
S2S (Server-to-server) API Endpoint
Server-to-Server (S2S) API endpoints are interfaces that allow servers to communicate directly with each other.
May 28, 2024
Benefits of Server-side: Improved Website Page Speed to More Conversions
Current tracking systems are pushing the limits of the websites to include more and more tags that slow down the website and impact page performance. This can be tackled with server-side solutions.
February 25, 2024
Anonymous User ID for each sGTM Requests
Learn how to integrate hashed User ID as custom request header variables into your Server-Side Tag Manager (sGTM).
February 18, 2024
First-Party vs Third-Party Cookies
Explore the essential differences between first-party and third-party cookies, their impact on user experience, and their role in the server-side tagging.
January 26, 2024