Web3 Approaches

How Big Brands are Leveraging Web3 to Transform Their Operations

Discover how big brands are using Web3 to transform their operations and enhance customer engagement in this blog post.

Published on May 1, 2023

Mehmet Avci
Mehmet Avci


So, let’s talk about the buzz surrounding web3 adoption by “big brands”.

Web3 has been gaining significant attention from big brands across various industries, including fashion, gaming, and entertainment.

They’ve rapidly found their sweet spot with Web3 ecosystem. It’s not just about creating a buzz, it’s about creating personalized experiences, enhancing customer engagement, and building stronger relationships with their customers.

Everyone wants a slice of this digital pie. It’s like the hot new trend that’s taking over the world. But it’s not just a trend, it’s a movement. A movement towards a more decentralized, more connected world. And these brands are all on board, trying to ride the wave of the Web3 revolution.

It’s exciting to see these big names exploring the possibilities of Web3 technology. Who knows what kind of new experiences they’ll create, what kind of communities they’ll build, or what kind of impact they’ll have on the world? The possibilities are endless, and we’re here for it.

Adidas is among the big brands that have successfully integrated Web3 into their loyalty programs. By partnering with established Web3 brands and building a skilled team, Adidas has been able to create a well-planned and strategic approach to Web3.

Their latest Web3 integration into their loyalty program has been seamless and frictionless, creating excitement among the Web3 community and demonstrating their expertise in the domain.

They have introduced a new feature in their Confirmed app where users can link their digital wallets to gain access to exclusive drops. The first-ever token-gated drop, which required an Adidas NFT, happened recently. Connecting your wallet to the app took only three clicks and 15 seconds, which is a breeze for someone like me who’s accustomed to Web3. It was much easier than the process of entering an email address. tokenproof app made the setup seamless.

Other big brands have also been making significant strides in Web3 adoption.

Gucci, the iconic high-end fashion house, has been causing quite a stir in the ever-evolving universe of NFTs and the Metaverse. With their recent partnership with Arianee, an innovative open-source protocol for digital authentication of luxurious goods, Gucci is now teaming up with Yuga Labs, the creators of the wildly popular Bored Ape Yacht Club, to unlock new horizons in the Metaverse.

Let’s just say, this isn’t your grandmother’s luxury brand anymore.

Gucci is going beyond traditional boundaries to create a new kind of luxury experience that seamlessly merges physical and digital worlds. Who said fashion can’t be tech-savvy?

Other brands like Coca-Cola and Visa have also explored the potential of Web3 in their marketing and customer engagement strategies.

So, you’re a non-Web3 brand looking to join the cool kids in the Web3 space? Fear not! 😰

For there are tools at your disposal that can make your transition a breeze:

Get familiar with the web3 landscape

Learn about web3 technology and its potential impact on your brand. By doing so, you’ll be better equipped to navigate the web3 ecosystem and identify potential opportunities for your brand.

Identify your brand’s unique value proposition

Before jumping into the web3 ecosystem, it’s important to identify what your brand brings to the table. What makes your brand unique and how can you leverage that to add value in the web3 space?

Choose a web3 platform or protocol to integrate with

There are a variety of web3 platforms, networks and protocols to choose from, each with their own strengths and weaknesses.

Understand your users behaviour with Hardal

Gaining valuable insights into user behavior is the crucial part of community building. Hardal allows you to track custom events and sessions without violating user privacy to optimize your web3 integration for maximum impact.

Determine your integration strategy from the insights gained from Hardal

By leveraging the insights provided by Hardal’s web3 marketing analytics tools, you can gain a better understanding of your users’ behavior on your dApp, website, or platform.

Additionally, we are continuously working on improving our AI-driven predictive analytics methods to provide even more valuable insights.

Web3 UX is like the magical fairy godmother that transforms your clunky, confusing interface into a seamless, intuitive dream that will make your customers swoon. And web analytics tools are like the wise, all-knowing Yoda who will guide you on your journey to understand your users and optimize your Web3 strategy for maximum engagement and conversion.

So, dust off your business suit and embrace your inner Web3 enthusiast. With the right tools and a little bit of courage, you’ll be a Web3 pro in no time.

Stay tuned for future updates!

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