Web3 Insights

5 Key Points to Understand Users' Behavior in Web3

In this tutorial, you will learn how measure your 5 essential key points to understand your community and launch successful web3 marketing campaigns.

Published on May 11, 2023

Mehmet Avci
Mehmet Avci


Failing to explore these five critical fields means bidding adieu to understanding your online audience! The online realm is a speedy whirlwind, where keeping pace is an art. But these five gems are the starting point, the must-know secrets that will keep you in sync with your vibrant online community.

NFT Communities

NFTs are not just a digital asset - they are a culture.

Each NFT community has its own unique attitudes and interests, and understanding the differences between them can help you know users.

For example, the Azuki community is known for its focus on Japanese pop culture and cute, anime-style art. Azuki celebrated its first anniversary in early 2023 by unveiling a new virtual world called Hilumia. The metaverse offers exclusive interactive experiences, games, comics, and animations only accessible to Azuki and Beanz holders. So, if there are Azuki holders among your community, it means you have an audience interested in metaverse, and this can give you ideas for your marketing campaign.

Another example could be the Milady community, which is characterized by a love for spiritual and futuristic themes, as well as internet culture and schizoid memes. They enjoy sharing their love with other members online. If a significant portion of your users belong to the Milady community, it can provide you with valuable insights into the areas that interest them and what they expect from the Web3 space. These insights should be taken into account when preparing marketing campaigns.


With so many marketplaces to choose from, it’s important to understand which ones your users prefer.

For instance, Objkt.com is a popular Tezos NFT marketplace that mostly contains 1/1 art NFTs, which implies that its users are more interested in unique, one-of-a-kind NFTs rather than larger PFP collections. On the flip side, Blur has recently introduced a new lending and borrowing feature, which could be particularly appealing to investors. By understanding which marketplaces your users prefer, you can gain valuable insights into their interests and motivations within the Web3 ecosystem.


Coins are not just a means of exchange - they are also a reflection of your users’ interests and beliefs.

Memecoins like $pepe are currently trending. Community and culture play a significant role in their success and popularity. Memecoins often have a strong and dedicated following, who actively participate in online communities and social media platforms, such as Reddit and Twitter. In contrast, Ethereum is a more technically focused cryptocurrency that emphasizes its innovative blockchain technology.

Understanding which coins your users are trading can help you tailor your offerings to better meet their needs and interests.

Geographic Location

Web3 is a global phenomenon, but each region has its own unique culture and traditions.

Understanding where your users are located can help you tailor your marketing campaigns to their specific needs and interests.

When it comes to the Web3 ecosystem, the preferences of users in the USA and Europe, for example, may differ. In the USA, community and hype are often important factors that can drive interest in NFTs, while in Europe, the artistic value and experimentation of NFTs may hold more weight. This means that marketability may be a bigger consideration for users in the USA, while users in Europe may place more emphasis on the unique qualities and creative vision of an NFT.

So, by examining the geographical distribution, you can gain insight into your users’ behavior in the web3 space.

Interests Outside of Web3

It’s important to remember that your Web3 community is made up of individuals with diverse interests and passions. By understanding what else your users are interested in, you can build stronger connections with them and create more personalized marketing campaigns.

Are your users fans of indie music, or do they have a passion for sustainable fashion? These insights can help you create campaigns that resonate on a deeper level.

So, to better understand your web3 users, it’s important to keep track of their web2 channels as well.

Whether you’re exploring your users’ NFT communities, marketplaces, coins, geographic location, or interests outside of Web3, remember that your users are more than just numbers - they are real people with real passions and interests.

Get to know them, and you’ll be well on your way to creating successful web3 marketing campaigns.

Finally, it’s crucial to respect your users’ privacy and consider tracking their data cookieless to maintain trust and transparency in the Web3 ecosystem.

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