Hardal

Google Ads can only bid on what you measure.

Hardal collects conversions server-side and sends them to Google Ads as Enhanced and Offline Conversions. Claude, ChatGPT and other MCP clients read the same events.

100 conversions last week

76 reached Smart Bidding. 24 did not.

Ad blockers alone reached 20 to 30 percent of visitors at English Home.

Of 100 conversions last week, 76 reached Smart Bidding and 24 did not.

Already running Hardal

  • Akka Hotels
  • Akra Hotels
  • Aldo Shoes
  • Arabam.com
  • Atelier Rebul
  • Attelia Health Tour
  • BYD
  • Bilyoner
  • Converse
  • Corendon Airlines
  • D&R
  • Derimod
  • Desa
  • Deux Lapins

Better input, better bidding

  1. Record the conversion

    Against your own order or CRM record, not a browser tag that may never fire.

  2. Send it to Google

    As an Enhanced Conversion, or an offline import keyed on GCLID when the sale closes later.

  3. Open it to your AI

    The same events are readable over MCP, so an assistant answers from your data.

What the rate covers

  • Enhanced Conversions

    Web and leads, with match keys hashed before they leave.

  • Offline Conversion Import

    Keyed on GCLID, for sales that close days after the click.

  • MCP access

    Claude, ChatGPT and other clients query the same event stream.

  • Consent before delivery

    Your CMP's state is applied before anything reaches Google.

  • Your raw events

    Queryable, and routed to the warehouse you nominate.

  • Setup and support

    Guided setup, then a shared channel when a delivery breaks.

“We moved all our marketing onto our own first-party data with Hardal. The whole setup took days, not months.”

Gözde Elönü

Digital Marketing Manager, English Home

Against browser-only conversions

Smart Bidding optimises on what it receives.

  • What Google learns from

    Browser tag only

    Only conversions the tag reported.

    With Hardal

    What your database recorded.

  • Long sales cycles

    Browser tag only

    The click is forgotten by the time it closes.

    With Hardal

    Offline import on GCLID.

  • Match rate

    Browser tag only

    Whatever survives the browser.

    With Hardal

    Hashed keys from your own records.

  • Asking your AI

    Browser tag only

    It reads a dashboard export.

    With Hardal

    It reads the events over MCP.

Published pricing

Priced on events collected, not on seats.

  • Basic

    $249

    5,000,000 events

  • Professional

    $599

    10,000,000 events

  • Premium

    $1,599

    20,000,000 events

  • Enterprise

    Quoted

    Above 20,000,000 events

Hosted in the US, UK, EU, EMEA and Asia.

Certified to sit in your data path

  • GDPR Controls

    Consent and data protection

  • ISO 27701

    Privacy Information Management

  • ISO 9001:2015

    Quality Management System

  • ISO 27001

    Information Security Management

  • TLS / SSL

    Encrypted in transit

Scope and certificates

Questions we get asked

Does this need Google Ads scripts or a new tag?

No. Hardal posts to the Google Ads API from the server. Your existing tag can stay, and conversions are deduplicated.

Which MCP clients work?

Any that speak the protocol, including Claude and ChatGPT. They read the same first-party events, so answers come from your data rather than a screenshot.

Is this a consent workaround?

No. Consent rules run before delivery, and your GDPR, CCPA and KVKK obligations are unchanged.

What does it cost?

$249 a month for 5 million events, $599 for 10 million, $1,599 for 20 million. Above that is quoted.

Give bidding the conversions it never saw

Tell us how you record conversions today. We will map the Google Ads delivery.