E-COMMERCE CONVERSION OPTIMIZATION

From missing sales to complete visibility

Madame Coco, Turkey's leading home textile brand, faced a critical challenge: incomplete purchase tracking that was hampering their marketing effectiveness and growth.

The Challenge

Despite having a successful online business, Madame Coco was missing significant purchase data that was crucial for:

• Campaign optimization: Unable to accurately measure which marketing channels drove real sales
• Customer journey analysis: Incomplete view of how customers moved from first touch to purchase
• Remarketing audiences: Missing conversion data meant smaller, less effective remarketing lists
• ROI calculation: Inaccurate attribution led to budget misallocation across marketing channels

Traditional client-side tracking was failing due to:

• Ad blockers preventing tracking pixels from firing
• iOS privacy updates limiting cookie-based tracking
• Customers completing purchases across different sessions and devices
• Technical issues with pixel implementations during checkout flows

The Solution

Madame Coco implemented Hardal's comprehensive server-side tracking solution to capture every purchase event reliably:

Server-Side Purchase Tracking

• 100% capture rate - All purchase events tracked directly from e-commerce backend
• Cross-device attribution - Connected customer journeys across mobile, tablet, and desktop
• Privacy-compliant tracking - First-party data collection respecting customer privacy
• Real-time processing - Immediate purchase data for campaign optimization

Enhanced Customer Journey Mapping

• Complete funnel visibility - From first website visit to final purchase
• Multi-touch attribution - Understanding which marketing touchpoints contributed to sales
• Customer segmentation - Better audience insights based on complete purchase behavior
• Lifetime value tracking - Accurate customer value calculations for better targeting

Impact and Results

The implementation delivered exceptional results that exceeded expectations:

Key Metrics

• 142% increase in tracked website purchase events
• Significantly improved marketing campaign ROAS
• Enhanced audience targeting through complete conversion data
• Better customer journey insights leading to optimized user experience

Business Impact

• More accurate attribution - Marketing teams could finally see which channels truly drove sales
• Improved campaign performance - Better data led to more effective ad targeting and optimization
• Enhanced remarketing - Larger, more accurate conversion audiences for retargeting campaigns
• Strategic decision making - Complete data enabled better marketing strategy decisions

"We achieved an increase in sales and ROAS that exceeded our target in a very short period. It's very valuable to see the impact of audience optimization and attribution in the customer journey through these successful results."

Serra SANCAR - E-commerce Digital Marketing Manager, Madame Coco

How Madame Coco Uses Our Platform

Madame Coco leverages Hardal's platform to:

1. Complete purchase tracking - Capture every transaction at the server level for 100% accuracy
2. Cross-device attribution - Connect customer journeys across all devices and touchpoints
3. Real-time optimization - Immediate data processing for instant campaign improvements
4. Enhanced remarketing - Build larger, more accurate audiences for better targeting
5. Strategic insights - Complete data visibility for informed business decisions

The solution transformed Madame Coco's ability to understand their customers and optimize their marketing efforts, leading to substantial improvements in both sales tracking and campaign performance.