Data Accuracy Optimization

From data gaps to complete accuracy

English Home faced significant data accuracy challenges that were impacting their marketing effectiveness and preventing them from making informed business decisions.

The Challenge

English Home encountered major obstacles with their marketing data collection:

Client-Side Tracking Limitations

• Ad blockers preventing proper data collection from 20-30% of visitors
• iOS privacy updates drastically reducing mobile tracking accuracy
• Browser restrictions blocking third-party cookies and tracking scripts
• Network issues causing failed pixel fires during critical conversion moments
• JavaScript errors disrupting client-side tracking implementations

Business Impact

• Inaccurate campaign attribution - Marketing teams couldn't identify which campaigns truly drove conversions
• Poor audience building - Incomplete data meant smaller remarketing audiences
• Budget misallocation - Spending money on channels that appeared less effective due to tracking gaps
• Limited optimization - Algorithms couldn't optimize effectively with incomplete conversion data

The Solution

English Home implemented a comprehensive server-side tracking solution with Hardal:

Server-Side Google Tag Manager Hosting

• Professional GTM setup on dedicated servers for maximum reliability
• First-party data collection eliminating client-side tracking limitations
• Custom server container optimized for e-commerce tracking needs
• Advanced tag configurations for complex attribution scenarios

META Conversions API Integration

• Direct server-to-server communication with Meta's advertising platform
• Enhanced conversion tracking bypassing iOS and browser restrictions
• Improved attribution windows for better campaign performance measurement
• Real-time data sharing for immediate campaign optimization

Advanced Implementation Features

• Cross-domain tracking for complete customer journey visibility
• Enhanced e-commerce tracking with detailed product and category data
• Custom event definitions tailored to English Home's specific business metrics
• Privacy-compliant processing ensuring GDPR and local regulation adherence

Impact and Results

The implementation delivered measurable improvements in data quality and marketing performance:

Key Metrics

• 39% improvement in data accuracy from client-side tracking
• Complete elimination of ad blocker data loss
• Enhanced conversion attribution across all marketing channels
• Improved campaign optimization through better data quality

Marketing Performance Impact

• Better ROAS measurement - More accurate return on ad spend calculations
• Enhanced audience building - Larger, more precise remarketing audiences
• Improved campaign optimization - Meta's algorithms could optimize more effectively
• Strategic insights - Better data enabled more informed marketing decisions

"We completed the server-side Google Tag Manager hosting and META Conversions API integration process very quickly with Hardal to using first-party marketing data."

Gözde Elönü - E-commerce Digital Marketing Manager, English Home

How English Home Uses Our Platform

English Home leverages Hardal's platform to:

1. Server-side GTM hosting - Professional Google Tag Manager setup on dedicated servers
2. Meta Conversions API - Direct server-to-server communication with Meta's platform
3. First-party data collection - Eliminate client-side tracking limitations
4. Enhanced attribution - Better campaign performance measurement and optimization
5. Privacy compliance - KVKK-compliant data processing while maximizing effectiveness

The professional server-side implementation transformed English Home's marketing data quality, enabling better campaign performance and more informed strategic decisions.