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# How to Set Up Meta Conversion API Gateway with Hardal

Complete guide to setting up Meta Conversion API Gateway through Hardal for improved Facebook and Instagram ad tracking and attribution.

Source: https://usehardal.com/meta-conversion-api-gateway-hardal-setup
Published: 2025-12-18
Updated: 2025-12-18
Author: Emircan Uye

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Meta Conversion API Gateway enables server-side tracking for your Meta (Facebook) Pixel, improving data quality and ad performance. This guide shows you how to set it up through Hardal.

Meta Conversion API Gateway allows you to send events directly from your server to Meta, bypassing browser limitations. Benefits include:
- **Improved Data Quality:** Bypass ad blockers and browser restrictions
- **Better Attribution:** More accurate conversion tracking
- **iOS 14.5+ Support:** Enhanced tracking on iOS devices
- **Reduced Data Loss:** Server-to-server connection ensures reliable data transfer

Before starting, ensure you have:
- Active Hardal account with a configured signal
- Meta Business Manager account
- Facebook Pixel installed on your website
- Admin access to your Meta Ads account

Navigate to your Hardal dashboard and select your signal. Click **Server Side Hosts** in the left menu.

Locate the **Meta Conversion API** section.

In the Meta Conversion API section:
1. Enter your email address
2. Click **Deploy**

![Screenshot: Meta CAPI section with email input field and Deploy button](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/irqxtd4jzoptijwyqd4l.jpg)

This email will receive an invitation to access the Meta Signals Gateway dashboard.

Check your email for the invitation from Meta. Click the link to access the **Signals Gateway dashboard**.

In the dashboard, you'll see your Hardal Signal ID displayed. Click **See Details** to begin the installation process.

![Screenshot: Signals Gateway dashboard showing signal ID](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/p7zgtxowi5uekc4csqpw.jpg)

Click **Get Started** and then select **Conversion API Pipeline**. Click **Create** to begin configuration.

![Screenshot: Pipeline creation options with Conversion API Pipeline highlighted](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/crwifxjqbait6sbjdgus.jpg)

You have two options for connecting your Meta account:

### Option 1: Facebook Login (Recommended)

1. Click **Connect with Facebook Login**
2. Authorize the application
3. Select your Meta Business account
4. Choose your pixel

This method automatically configures all required settings.

### Option 2: Manual Connection

If you prefer manual setup, you'll need to provide:
- **Meta Business ID**
- **Dataset ID** (Pixel ID)
- **Access Token**

![Screenshot: Connection method selection showing Facebook Login and Manual options](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/bhmxzsq4438hkwfhp77c.jpg)

To find these values:

1. Go to Meta Business Manager
2. Navigate to **Events Manager**
3. Select your pixel
4. Go to **Settings**
5. Find your Dataset ID under **Pixel Details**
6. Generate an Access Token under **Conversions API** section

![Screenshot: Meta Business Manager showing pixel settings and credentials](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/fpqybfoibq7w8j0awhet.jpg)

After providing all information, click **Create** to establish the connection.

Once created, you should see your connection in the Signals Gateway dashboard. Click on it to view details.

The details page displays:
- **Received Events:** Events received from your website
- **Outbound Events:** Events sent to Meta
- **Connection Status:** Active or inactive
- **Configuration Details:** Dataset ID, Business ID, etc.

![Screenshot: Connection details showing event counts and status](https://imge.usehardal.com/cdn/website/blog-post/meta-conversion-api-gateway-hardal-setup/prvi2dohwhb2gidv27uf.jpg)

To verify events are flowing correctly:

### In Meta Events Manager:
1. Go to Meta Events Manager
2. Select your pixel
3. Click on **Test Events**
4. You should see events coming from "Conversions API"

After setup, monitor your Event Match Quality (EMQ) in Meta Events Manager:

- **Good:** 80-100% match rate
- **Fair:** 60-79% match rate
- **Poor:** Below 60% match rate

To improve EMQ:
- Include user email (hashed)
- Send phone numbers (hashed)
- Add more user parameters
- Ensure data format is correct

Now that your Meta CAPI Gateway is set up:

- [Configure first-party domain](https://usehardal.com/how-to-set-up-first-party-domain-for-meta-capi) for improved tracking
- Set up deduplication between Pixel and CAPI events
- Configure custom conversions in Meta Events Manager
- Monitor Event Match Quality regularly
- Test conversion events with Meta's Test Events tool

Your Meta Conversion API Gateway is now active, providing enhanced tracking and better attribution for your Facebook and Instagram ad campaigns.

For a more detailed walkthrough, check out our step-by-step guide. [How To Set Up Meta Conversion API Gateway with Hardal](https://youtu.be/NwvUdM2zdYY)