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# What is sGTM and why do I need it?

Source: https://usehardal.com/faq/what-is-sgtm-and-why-do-i-need-it
Category: Core Solutions

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sGTM (server-side Google Tag Manager) is Google's solution for processing data on your server before sending it to analytics and marketing platforms. You need it because Google, Meta, and Apple expect data to pass through your servers first, under your control. Hardal provides the complete server infrastructure needed to implement sGTM properly.