> Site index: https://usehardal.com/llms.txt
> Every content route also serves markdown at <url>.md

# Hardal vs Google Analytics 360

Hardal compares to Google Analytics 360 for marketing attribution , server-side tracking, and privacy-first measurement infrastructure.

Source: https://usehardal.com/compare/google-analytics-360

---

Hardal compares to Google Analytics 360 for enterprise analytics, server-side tracking, and privacy-first measurement. GA360 is powerful for Google ecosystem integration and advanced reporting, while Hardal becomes the **server-side measurement infrastructure** that captures complete data first-party and provides full freedom. 

|                     | Hardal         | GA360      |
|---------------------|----------------|--------------|
| Server-side tracking architecture | Native | Depends on integrations |
| iOS app data collection | Yes | Limited |
| Conversions API (Meta, Google, TikTok) | Yes | Limited |
| Cookie consent bypass | Yes | No |
| Mobile attribution (Firebase, Adjust) | Yes | Limited |
| Self-hosted option | Yes | No |
| BigQuery export | Yes | Yes |
| Unsampled reports | Always | Yes (360 only) |
| Missing attribuion | No | Yes |
| Custom event parameters | Unlimited | 25 per event |
| Data retention | Custom | 14 months |
| GDPR/CCPA compliance | Built-in | Requires consent mode |
| Auto PII hashing | Yes | Manual setup |
| Real-time data | < 1 min | ~24 hours |
| Annual pricing | $2.5k-$30k | $50k-$150k+ |

> Details above are indicative, based on publicly available information. Please always verify with each vendor's latest documentation and pricing.

## When to use Hardal vs GA 360

- **Choose Hardal** when you need **complete data despite cookie consent and iOS restrictions**, with server-side architecture that captures every event before browsers can block them. Essential for accurate ROAS and ad platform optimization.
- **Choose GA360** when you're **deeply integrated with Google's ecosystem** and operate primarily in low-cookie-consent regions, with limited mobile app tracking needs.

You can also use **Hardal + GA360 together** — Hardal as the server-side measurement layer ensuring data completeness, and GA360 for Google Ads integration and advanced reporting features your team already uses.