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# Hardal vs Adjust

Comparison between Hardal and Adjust for mobile measurement and attribution solutions.

Source: https://usehardal.com/compare/adjust

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Hardal compares to Adjust for mobile attribution, deep linking, and server-side measurement solutions. But we are also partnered with Adjust for server-to-server event callback.

- [Adjust with Hardal](https://www.adjust.com/partners/tech/hardal) for more details.

## At a glance

|  | Hardal | Adjust |
|---|---|---|
| Starting price | Custom pricing | Enterprise pricing |
| Server-side tracking | First-party | Third-party |
| Implementation speed | Fast (days) | Standard (weeks) |
| Data ownership | 100% first-party | Shared model |
| Campaign URL builder | Advanced | Basic |
| Deep linking | Server-side | SDK-based |
| Cookieless tracking | Yes | Limited |
| Conversions API integration | Native (Meta, Google) | Via partners |
| Custom domains | Unlimited | Limited |
| Data accuracy improvement | Up to 96.9% | Varies |
| Real-time attribution | Yes | Yes |
| Analytics retention | Custom | Standard |
| GDPR/Privacy compliance | First-party focused | Compliant |
| Google Tag Manager (server-side) | Native hosting | No |

> Numbers above are illustrative and based on available information. Always check each vendor's pricing and features page for current details.

## Key Differences

### Data Architecture
- **Hardal**: Built on first-party server-side infrastructure, giving you complete data ownership and control
- **Adjust**: Traditional SDK-based approach with third-party data collection