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# Hardal vs Addingwell

Hardal compares to Addingwell for server-side GTM Hosting, CAPI (Meta Conversions API) and TikTok eAPI Hosting.

Source: https://usehardal.com/compare/addingwell

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Addingwell is a strong option for sGTM or CAPI hosting. But if you need more than just hosting, you can use Hardal.

If you're evaluating hosting because of [Safari ITP](https://usehardal.com/safari-itp-guide), [cookieless GA4 with sGTM](https://usehardal.com/server-gtm-cookieless-ga4), or [Meta Conversions API](https://usehardal.com/meta-conversions-api-gateway-setup), Hardal includes those as product, not extra hosting SKUs.

Costing it out? [Addingwell pricing explained](https://usehardal.com/blog/addingwell-pricing) breaks down the plans, the per-100K overage model, and what extra containers cost across multiple sites.

|                     | Hardal         | Addingwell            |
|---------------------|----------------|----------------------|
| Server-side Google Tag Manager (sGTM) Hosting        | Available | Available |
| CAPI (Meta) Hosting | Available | Available |
| TikTok eAPI Hosting | Available | Available |
| Data ownership | 100% first-party | Shared cloud |
| Self-hosted |  Yes | No |
| Hosting regions |US, UK, EU, EMEA and Asia, or self-hosted anywhere | Multi-region (paid) |
| Web Analytics | Yes | — |
| Mobile Analytics | Yes | — |
| Custom JSON event params Data Hub  | Yes | — |
| Marketing Attribution Data Hub | Yes | — |
| User Distinct Data Hub  | Yes | — | 
| Offline/Online Data Matching | Yes | — |
| Destinations S2S Webhook | Unlimited | — |
| ETL/Data Governance | Yes | — |
| Data Retention | Custom | Logs only |
| Data Redaction | Yes | — |
| Auto PII Hashing | Yes | — |
| Pricing Aug 2026 | From $249/m | From EUR 90/m |