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# Adsmurai One Tag Pricing 2026: Plans, Event Limits, and the One-Domain Rule

Adsmurai One Tag starts at 10 euros a month for 100,000 events, with a WordPress free tier at 5,000. Every paid plan covers one domain, and One Tag does not keep long-term records.

Source: https://usehardal.com/blog/adsmurai-pricing
Published: 2026-09-21
Updated: 2026-09-21
Author: Emircan Uye
Category: Analytics

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Adsmurai One Tag starts at 10 euros a month for 100,000 events on one domain.

Adsmurai defines an event as a tag, such as Page View or Add to Cart, being triggered and sent to a tracking platform. The buying decision comes down to domain count, installation route and whether a system without long-term records fits the rest of your stack.

All figures below were checked in September 2026 against the [Adsmurai One Tag page](https://www.adsmurai.com/en/product/serverless-tracking), [Shopify listing](https://apps.shopify.com/adsmurai-one-tag), [WordPress plugin](https://wordpress.org/plugins/adsmurai-one-tag/), [Marketing Platform plans](https://www.adsmurai.com/en/product/plans-pricing) and [GTM server setup](https://help.adsmurai.com/setting-up-google-tag-manager-server-container). Pricing changes, so verify before you commit.

> **At a glance:** Standard is 10 euros for 100,000 events, Premium is 30 euros for 500,000, and Enterprise is 40 euros for 5 million. Each published paid plan covers one domain and includes a 7-day trial.

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## Which Adsmurai product is this?

Adsmurai sells two products with different jobs and pricing models.

| Product | What it does | How it is priced |
|---|---|---|
| Adsmurai Marketing Platform | Feed management, creative automation, campaign management | Quote only, tiered on SKUs and monthly ad spend |
| Adsmurai One Tag | Server-side conversion tracking and delivery to ad platforms | Published, from 10 euros a month |

The [Marketing Platform plans](https://www.adsmurai.com/en/product/plans-pricing), Basic through Enterprise, list SKU ceilings from 15,000 to 300,000 and monthly ad-spend ceilings from $50,000 to $250,000, without numerical subscription prices. The prices below belong to One Tag.

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## Adsmurai One Tag pricing plans in 2026

| Plan | Price | Events per month | Domains |
|---|---|---|---|
| WordPress free tier | 0 euros | 5,000 | The plugin site |
| Standard | 10 euros/month | 100,000 | 1 |
| Premium | 30 euros/month | 500,000 | 1 |
| Enterprise | 40 euros/month | 5,000,000 | 1 |
| Above 5M events | Custom package | Custom | Custom |

Every paid plan includes unlimited pixels, one domain, customer support and a 7-day free trial.

Moving from Premium to Enterprise multiplies the event allowance by ten while the monthly price rises from 30 to 40 euros.

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## The Shopify listing prices it in dollars

Buying through the Shopify App Store gives the same three tiers with different numbers:

| Plan | Monthly | Annual | Events per month |
|---|---|---|---|
| Standard | $14 | $140 | 100,000 |
| Premium | $30 | $300 | 500,000 |
| Enterprise | $40 | $400 | 5,000,000 |

Annual billing saves about 17 percent and is only advertised on the Shopify listing, not on the product page. Premium and Enterprise are marked as not requiring Google Tag Manager, while Standard assumes the GTM template.

The Standard tier is $14 rather than a currency conversion of 10 euros, so the two storefronts are not identical purchases. Charges on Shopify are billed in USD on 30-day cycles. The app launched in August 2025 and had no reviews when checked in September 2026.

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## The free tier is a WordPress tier

The WordPress plugin advertises up to 5,000 server-side events a month free with no subscription. It auto-detects WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms and Ninja Forms, and sends events to Meta, TikTok, Pinterest, LinkedIn, Quora, Snapchat, Microsoft Ads, Google Analytics and Google Shopping.

5,000 events is a low ceiling. On a shop that fires page views, add-to-carts, checkouts and purchases, it covers a small catalogue or a test environment, not a trading month.

Addingwell offers a permanent free plan at 100,000 requests a month, which gives a larger allowance for measuring real traffic. Adsmurai instead gives a 7-day trial on its paid plans.

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## What the published pricing does not say

Adsmurai defines an event and publishes the plan allowances, but these billing details remain unpublished:

- An overage rate, or whether excess events are billed, queued or dropped
- Whether unused volume rolls over
- Data retention limits beyond the statement that no long-term records are kept
- Hosting regions or the underlying cloud
- Annual billing on the euro-priced plans
- Which plan includes a custom tracking domain

Adsmurai documents custom domain setup for One Tag, but the plan table does not say which tier includes it. A custom domain determines whether collection runs under your own first-party hostname, so confirm access before you sign.

Stape and Addingwell bill incoming requests, including downloads of gtm.js and gtag.js. Adsmurai bills triggered tags sent to tracking platforms. The allowances are not interchangeable, so measure against the vendor's own unit before comparing plan totals.

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## The one-domain rule decides multi-brand budgets

Every published paid tier lists one domain.

Domain count changes the total for multi-brand retailers and agencies:

| Setup | One Tag | Monthly |
|---|---|---|
| 1 site, 400K events | 1 x Premium | 30 euros |
| 5 regional domains, 400K events each | 5 x Premium | 150 euros |
| 10 client sites, 90K events each | 10 x Standard | 100 euros |
| 5 brands, 4M events each | 5 x Enterprise | 200 euros |

Even multiplied, the totals stay small. The cost of the model is operational rather than financial: five subscriptions, five configurations, five places to check when a conversion number looks wrong, and no pooled allowance to absorb a spike on one brand with headroom from another.

---

## What the price does not include

One Tag includes real-time event monitoring and tracking-health tools for spotting broken conversions. Its product page states that it does not store long-term records. Historical queries and reprocessing therefore require another destination that retains the events.

The Shopify listing advertises an analytics dashboard, historical analysis, marketing attribution, ROAS measurement and UTM tracking. The product page says One Tag does not keep long-term records. Ask which history the Shopify installation retains and for how long.

It is also a web and commerce product. GTM, WordPress, Shopify, WooCommerce, Magento and VTEX are covered. Mobile app measurement is not, so iOS and Android remain a separate vendor and a separate bill.

---

## How it is installed

Shopify and WordPress use an app or plugin installation. Premium and Enterprise advertise setup without Google Tag Manager.

The [GTM route](https://help.adsmurai.com/setting-up-google-tag-manager-server-container) requires more configuration. You create a manually configured server container, point it at Adsmurai's tagging server, copy the container token into One Tag, allow the web container ID, configure response compression and dependent scripts, create a measurement ID variable, then add triggers for each event name.

Budget that tagging work or the agency hours alongside the subscription price.

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## What the rest of the category publishes

| Vendor | Published entry price | Metered unit | What that price covers |
|---|---|---|---|
| Adsmurai One Tag | 10 euros/month for 100K events | Events | Conversion delivery to ad platforms, one domain |
| Stape | $17/month for 500K requests | Requests | Hosted server-side GTM |
| Addingwell | 90 euros/month for 1M requests | Requests | Hosted sGTM, free up to 100K |
| JENTIS | None published | Not published | Hybrid tag management and consent-aware collection |
| Hardal | $249/month for 5M events | Events | Collection, delivery, analytics, attribution, retention |

Figures checked against each vendor's public pricing page in 2026. Full workings in the [Stape](https://usehardal.com/blog/stape-pricing), [Addingwell](https://usehardal.com/blog/addingwell-pricing) and [JENTIS](https://usehardal.com/blog/jentis-pricing) guides.

Because the billing units differ, use the table to read category price bands rather than rank the products. Conversion forwarding costs tens of euros, hosted containers sit in the low hundreds, and full collection-plus-measurement products start in the mid hundreds.

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## How Hardal compares

Hardal covers first-party collection and ad-platform delivery, with managed [server-side hosting](https://usehardal.com/server-side-hosting), sGTM and Meta CAPI or TikTok gateways available on demand. It also includes web and mobile analytics, campaign and funnel reports, marketing attribution, data redaction, automatic PII hashing, retention from 30 days to a year by plan, and unlimited server-to-server destinations including warehouses and CRM systems on the higher tiers. Managed hosting runs in the US, UK, EU, EMEA and Asia, and Enterprise can run on your own infrastructure.

Plans start at $249 a month for a five-million-event headline allowance. That is about six times the One Tag Enterprise price, but the products include different layers. One Tag sends and monitors conversion signals without long-term records. Hardal's price includes analytics, attribution, retention, governance, and iOS and Android in the same stream.

If all you want is Meta and TikTok conversions arriving reliably from one Shopify store, One Tag is cheaper and simpler, and you should use it. If you are paying for forwarding plus an analytics tool plus a mobile measurement partner across several brands, compare the stack totals instead.

Full feature-by-feature breakdown: [Hardal vs Adsmurai](https://usehardal.com/compare/adsmurai). Current Hardal plans: [usehardal.com/pricing](https://usehardal.com/pricing).

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